Entrepreneur, artist, and business owner Zuirrae McKinney founded She Imagined Sweets in Newark, New Jersey, in 2011 in her mother’s kitchen. Specializing in one-of-a-kind bite-sized cheesecakes and coordinating intimate events, Zuirrae creates artistic and delicious desserts with high-quality ingredients. A student of schools like the International Culinary Center and Hudson County College, as well as being self-taught, she has honed her craft to perfection. Zuirrae also holds a bachelor’s degree in Psychology from Rutgers University and actively works with her community.

Her creations provide portion control while delivering immense flavor, making you “Feel Like A Kid Again!” Zuirrae’s passion for her craft led to the She Imagined Sweets Traveling Dessert Party, highlighting her desserts and focusing on arts and entertainment. Despite challenges, her faith and determination helped her pursue her true calling celebrating the arts in all its forms.

Zuirrae believes in the power of living in the moment and using your God-given gifts to live a meaningful, artistic life, shaping it the way you want with all the flavors and colors. As a mother and wife, she finds love and joy in family time, especially laughing and dancing with her daughter.

Our first shop opens in Montclair, New Jersey, in Summer 2024, offering bite-sized cheesecakes, dessert jars, gourmet candy, teas and vegan and gluten free desserts. She Imagined Sweets unique vision and dedication to quality are reflected in every treat we create. Join us in celebrating life’s sweetest moments!