Her Sweet Journey....
“There is art behind food and dessert, and where there is art
there is passion, imagination and creativity”
About Zuirrae
Hi, I’m Zuirrae, founder of She Imagined Sweets.
Since 2011 I I’ve blended artistry, creativity, and connection through handcrafted desserts designed to bring people together and create lasting memories. What began as a passion for creating beautiful sweets has grown into a brand trusted by organizations such as the NBA, MAC Cosmetics, Rutgers University, S&P Global, and countless families celebrating life’s most meaningful moments.
At She Imagined Sweets, I believe less is often more. My desserts are thoughtfully crafted with portion control in mind, allowing guests to indulge without excess while enjoying rich flavors and quality ingredients. Our signature mini cheesecakes are all between 100- 150 calories each, making it easy to enjoy a sweet treat without overindulging. Because they are rich, creamy, and satisfying, most guests find that just two to three cheesecakes are enough to satisfy their sweet tooth while still leaving them feeling good.
Beyond desserts, I am an event curator, poet, and Sacred Intimacy Guide who creates experiences centered on presence, connection, healing, and community. Whether through desserts, events, sound healing, or intentional gatherings, my mission is to help people slow down, connect deeply, and celebrate life more fully.
Join She Imagined Sweets on this sweet journey. I look forward to serving you.
Entrepreneur, artist, and business owner Zuirrae McKinney founded She Imagined Sweets in Newark, New Jersey, in 2011 in her mother’s kitchen. Specializing in one-of-a-kind bite-sized cheesecakes and coordinating intimate events, Zuirrae creates artistic and delicious desserts with high-quality ingredients. A student of schools like the International Culinary Center and Hudson County College, as well as being self-taught, she has honed her craft to perfection. Zuirrae also holds a bachelor’s degree in Psychology from Rutgers University and actively works with her community.
Her creations provide portion control while delivering immense flavor, making you “Feel Like A Kid Again!” Zuirrae’s passion for her craft led to the She Imagined Sweets Traveling Dessert Party, highlighting her desserts and focusing on arts and entertainment. Despite challenges, her faith and determination helped her pursue her true calling celebrating the arts in all its forms.
Zuirrae believes in the power of living in the moment and using your God-given gifts to live a meaningful, artistic life, shaping it the way you want with all the flavors and colors. As a mother and wife, she finds love and joy in family time, especially laughing and dancing with her daughter.
Our first shop opens in Montclair, New Jersey, in Summer 2024, offering bite-sized cheesecakes, dessert jars, gourmet candy, teas and vegan and gluten free desserts. She Imagined Sweets unique vision and dedication to quality are reflected in every treat we create. Join us in celebrating life’s sweetest moments!