Her Sweet Journey....
there is passion, imagination and creativity”
Entrepreneur, artist and business owner, Zuirrae Mitchell founded She Imagined Sweets in Newark, New Jersey in 2011. Specializing in one-of-a-kind bite-sized cheesecakes, She Imagined Sweets also coordinates intimate events and dessert tables in New York and New Jersey. A student of the International Culinary Center, Zuirrae knew that she wanted to start her own business after completing the first course. She loves to create artistic and delicious desserts with high quality ingredients that reflect her God given gifts. These popular confectionary creations provide portion control, while maintaining delicious and immense flavor that Zuirrae proudly says, “Makes You Feel Like A Kid Again!”
After receiving her undergraduate degree, during a challenging time, Zuirrae took a job that did not feed her inner artist. Unfulfilled, she found the courage to quit and move toward her life’s passion. She credits prayer and faith in God with helping her move forward despite setbacks. Zuirrae shares with many that God spoke to her, giving her the vision and determination to pursue her true calling: making beautiful desserts. She then reached for her inner child, focused on the art of imagination and started She Imagined Sweets. Zuirrae’s unique vision and appreciation of culinary artistry is the inspiration behind her exclusive bite-sized cheesecakes. She also offers a scrumptious vegan line of cheesecakes made with a cashew batter and innovative crust options including graham cracker, walnut, almond and coconut. Zuirrae’s sweets far surpass the average cheesecake with their texture and taste, which Zuirrae describes as “neither heavy, nor cheesy.” Zuirrae’s mission is portion control and the ability to enjoy a small treat that is rich and satisfying with one bite.
Zuirrae hopes to inspire and reach many people through her story and fun delicious bite-sized cheesecakes. Zuirrae has advice for others who want to start a business: “have a plan, have faith in yourself and you must stay creative!” Her brilliant branding and creative marketing have created widespread desire and demand for her bite-sized cheesecakes, each of which have a bright-silver mini fork in the center of each, just begging to be delightfully devoured.
Zuirrae’s clients include NYFW Fashion Gallery, Shen Yun Performing Arts, Rutgers University, Lord & Taylor and Bijou Bridal, just to name a few. Zuirrae has been featured in food blogs, and has been showcased on LIVE television with the WTNH Morning news. She Imagined Sweets bite-sized cheesecakes are available for online orders. In addition, Zuirrae hopes to expand to delivery trucks in the near future and shipping country wide!